The ETICA Impact fund was designed to give our producers and their communities the control to direct funds into their communities where they need it most. On top of paying a living wage to all our workers, this innovative fund allows us to truly understand what our producers need/want and lets them determine their own path to empowerment. So often people from the outside looking in (who truly mean well!) decide what is best for a community, whether it is deemed a need locally or not. For example, there is no use for school desks if we don’t have a local school. Every community has specific goals, specific problems and specific cultures and we do not pretend to know what is best for them.
For example, as ZIKA becomes a real threat to communities it might be deemed an immediate community need for mosquito nets or other preventative measures to be put into place. Funds from the ETICA Impact Fund could be used to purchase the nets to distribute in the community. Letting communities decide for themselves what is an immediate need means that we can efficiently provide support and avoid sometimes extremely costly and ineffective, but well meaning, aid.