A sustainable man could be ….
What does it take to be a sustainable man these days? What are the qualities of the ideal sustainable man? Is a sustainable man someone who makes the effort to recycle their tin cans? Someone who doesn’t litter? Maybe a sustainable man has solar panels on their roof. Or maybe they bike to work? Or could a sustainable man be someone who believes in living wages for all people? Perhaps a sustainable man grows his own veggies and composts his waste. What indeed is a sustainable man to you?
At VIRTŪ the sustainable man takes on many different forms. We don’t believe there is one specific model of the ideal sustainable man, and instead believe it’s a process of personal growth, a process of continuous learning and a process of constantly adapting your habits to behave in a way that protects the environment and the people in it. To be a sustainable man you don’t have to be perfect, but you do need to be aware of yourself and your habits and how you operate in this world we all share. Making small changes gradually over time means you are in fact a sustainable man. You don’t need to give away all your possessions and start from scratch - this can be a slow evolution, not a complete explosion.
A sustainable man could be ….
Francisco is 27 and lives in Barcelona, Spain. He knows he needs to do more to protect the environment, but hasn’t figured out any concrete ways he can make a difference that are sustainable in his everyday life. Last week when his car broke down he started carpooling to work each day with a coworker who lives nearby. Francisco was researching a new car to buy when he realized this could be his path to being a sustainable man. He offered his coworker €20/week and now they have a permanent carpool for less than half what he was spending on gas and repairs per week.
Alex is 29 and just moved to Houston, Texas. When he went to sign up for electricity in his new apartment he realized he had the option of buying electricity from wind power plants. He’d never even considered it before, but figured why not? It would cost about $15 more per month, but decided he could easily cut that from somewhere else in the budget. In truth, he hasn’t noticed any difference in his electricity service or his budget. He’s also noticed that just deciding to buy wind power has changed how he views every purchase. He now asks himself, “Is there a better option here?” before making purchases.
Mathias is 32 and lives in Oslo, Norway. He’s always been interested in fashion, and enjoyed finding new outfits almost every weekend from fast fashion chains. As the years went by he started getting frustrated by the poor quality in some of his favorite clothes - holes in the armpit, an unraveled hem, broken buttons … he realized that he actually wasn’t saving any money if he was buying such poor quality so frequently. Frustrated, he started looking for other options. A few online articles about fast fashion turned into watching documentaries on Netflix, and before he knew it he was completely appalled at himself and the businesses he’d been supporting. Child labor, landfills piled sky high, harmful chemicals, unsafe working conditions, etc. He can’t afford to throw out all his clothes and start over, but now as things fall apart he’s focused on replacing them with quality clothes made ethically.
It doesn’t take much to be a sustainable man - just small changes here and there can add up over time. A sustainable man doesn’t have to be perfect, but he does have to be aware of the world around him and the impact he has on the world and others. A sustainable man is constantly asking himself why things are the way they are and then challenges the status quo. At VIRTŪ we’re proud to be part of the process for sustainable men around the world.