VIRTŪ for me represents an opportunity to change economic disadvantages widely found in other societies, by creating an everyday-garment that suits almost everyone.
VIRTŪ empowers me not only to travel, work and live with style but also to be aware of the changes that still need to be made in the world in order to reach a good standard of living. Stopping unfair wages and employing people fairly around the globe is a life goal that should be admired and followed, not only by social-activists and workers, but also by everyone with the power to change something. I believe this is the responsibility of everyone with power to pursue fairness in the world. VIRTŪ and its Perfect Shirt, has created a beautiful everyday reminder of that responsibility in a subtle, yet stylish way."