- Will.i.am has partnered with Coca-Cola to promote recycling efforts and has successfully used his influence to use recycled plastic bottles and aluminum cans to make headphones with Dr. Dre’s Beats company, Levi’s to make “Waste-Less” jeans, NBA uniforms and a line from Adidas called “Ekocycle”.
- Emma Watson. It doesn’t get any better than Emma! The UN Women Goodwill Ambassador and Harry Potter star is a champion of ethical fashion and routinely promotes small, ethical and eco-friendly brands on her instagram and on the “green” carpet - her recent Met Gala gown was made of recycled plastic bottles and organic silk.
- Hugh Jackman started “Laughing Man Coffee” to bring small, sustainable coffee producers from the developing world to the western world. Giving farmers who do it right the platform to succeed is exactly what we love seeing celebrities do!
- Christy Turlington. The iconic supermodel has swapped high fashion runways for creating a series of mini documentaries called, “Threading: Driving Fashion Forward” to highlight the atrocities of the fast fashion world.
- Bono is using his stage to promote the upscale ethical sportswear line he founded with his wife in 2005. Founded to “promote trade in Africa by sourcing production through the continent” without child labour or sweatshops. The line is committed to bringing opportunity to Africa to sustainably lift people from poverty.
- Pharrell is giving us all reasons to be “happy” these days! Working with Bionic Yarn and G-Star Raw, Pharrell has lead the charge to use recycled plastic bottles to make yarn for denim and other fashion garments. Making conscious, sustainable choices an option for the everyday citizen is where real change can start.
- Alicia Silverstone isn’t so “clueless” about the eco-friendly benefits of going vegan. Choosing to use her influence for the animals and the planet, Alicia has written “The Kind Diet” to highlight how her choices are good for not only people, but also animals and the planet. She also runs her blog, The Kind Life, to promote holistically living kindly.
- Gina Rodriguez co-founded Naja, the ethical underwear and swimwear line. Based in Colombia Naja employs single mothers or female heads of households and pays them a living wage for their work, as well as provides healthcare. The brand is dedicated to women's empowerment, body acceptance, and giving opportunities to underprivileged women.
Plus! Celebrity fashion brands Vivienne Westwood and Stella McCartney are taking sustainability to the next level. Using cruelty free fabrics and materials and eco-friendly practices has made these two brands stand out from the crowds.
Do you have any celebrities you love who are “doing it right”? Tell us about them in the comments!