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Insights and stories

Syrian Refugee Crisis

3/7/2017

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News of the Syrian Refugee Crisis seems to surround us these days. Misinformation is spreading. Opinions are shouted out from every corner. Political opinions are swirling all around  - the left and the right are battling it out. And still the crisis persists. Chemical weapons. Explosions. Hungry families. Overturned boats. Dead children on beaches. Homes destroyed. Refugee camps overflowing. Evacuee buses bombed.  It seems never ending.
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What got us here? Why is the situation so dire right now to make a mother choose between staying in their home in Syria and taking her children on a potentially deadly boat ride to escape? The simple answer is that the potentially lethal boat is safer than staying in Syria. ​

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Muhammad Yunus x VIRTŪ

11/3/2017

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The original social entrepreneur himself, Nobel Laureate Muhammad Yunus, will be sitting down with VIRTŪ during his upcoming trip to the Dominican Republic. Obviously, we are incredibly honored, excited and perhaps a little star struck! When you are down in the weeds trying to start a new business, dealing with the day to day frustrations, this is an extreme confidence boost. Like a little reminder that our efforts are part of a greater movement that is changing the world. :) As our co-founder Jason Grullon says, as “young social entrepreneurs, we are nurtured by the visions of people like Professor Yunus.”

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Sustainable Man

20/2/2017

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​What does it take to be a sustainable man these days? What are the qualities of the ideal sustainable man? Is a sustainable man someone who makes the effort to recycle their tin cans? Someone who doesn’t litter? Maybe a sustainable man has solar panels on their roof. Or maybe they bike to work? Or could a sustainable man be someone who believes in living wages for all people? Perhaps a sustainable man grows his own veggies and composts his waste. What indeed is a sustainable man to you?

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VIRTŪ met the Mapuche, unlocking the secrets of weaving

19/5/2016

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​In our quest to establish a sustainable production line while promoting empowerment, we met the Mapuche, a tribe of indigenous inhabitants of South America. The Mapuche, whose name means “Earth People” have a spiritual belief based on the coexistence of human and animal, good and evil. From their natural environment the power of life emanates, creates and sustains man and nature. The Mapuche excel in the art of textile, and were precursors in the production of garments – researchers found out some fabrics dating back to AD 1300-1350. We definitely have a lot to learn from them!

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The Role of Consumers  #WorldToParis

16/12/2015

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Last week the COP21 Climate Change Conference concluded with the signing of an agreement declaring a common will by worldwide leaders to adhere to concrete goals in order to fight climate change. It is quite extraordinary that only a month after a slew of brutal atrocities in the heart of The City of Light, the French capital immortalises what we hope to be the first stone laid in a foundation of change.

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A shirt with the power to change lives

1/12/2015

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The last two decades have represented a massive growth in the fashion industry and the consumerism culture. Clothing is now cheaper and more disposable than ever - and even though at first sight this might appear as a good thing, during this period the industry disregarded the human and environmental effects that it brings to the people and places behind the production lines.  For over a year, VIRTŪ shared sense has been developing the Perfect Shirt. A beautiful, handmade, top quality, slim fit male shirt that aims to break with the unfairness of the fashion industry without compromising on style.​


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