The last two decades have represented a massive growth in the fashion industry and the consumerism culture. Clothing is now cheaper and more disposable than ever - and even though at first sight this might appear as a good thing, during this period the industry disregarded the human and environmental effects that it brings to the people and places behind the production lines.  For over a year, VIRTŪ shared sense has been developing the Perfect Shirt. A beautiful, handmade, top quality, slim fit male shirt that aims to break with the unfairness of the fashion industry without compromising on style.​