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Insights and stories

The Role of Consumers  #WorldToParis

16/12/2015

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Last week the COP21 Climate Change Conference concluded with the signing of an agreement declaring a common will by worldwide leaders to adhere to concrete goals in order to fight climate change. It is quite extraordinary that only a month after a slew of brutal atrocities in the heart of The City of Light, the French capital immortalises what we hope to be the first stone laid in a foundation of change.

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A shirt with the power to change lives

1/12/2015

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The last two decades have represented a massive growth in the fashion industry and the consumerism culture. Clothing is now cheaper and more disposable than ever - and even though at first sight this might appear as a good thing, during this period the industry disregarded the human and environmental effects that it brings to the people and places behind the production lines.  For over a year, VIRTŪ shared sense has been developing the Perfect Shirt. A beautiful, handmade, top quality, slim fit male shirt that aims to break with the unfairness of the fashion industry without compromising on style.​


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